01
01 — A more premium digital storefront
The Instagram profile became a more organised and polished product-discovery experience.
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Jewellery & Luxury Retail
Al Maleka Jewelry
A long-term creative relationship focused on modernising Al Maleka’s identity and transforming its social media into a structured digital catalogue. The work connected logo refinement, jewellery photography, art direction, content production and Instagram feed design.
Industry
Jewellery & Luxury Retail
Creative Areas
5 areas of support
Selected Projects
4 published projects
Partnership
Brand, creative & digital direction
The relationship
From a refined Arabic identity to a complete product-led social system.
The relationship began with modernising Al Maleka’s logo while preserving the recognisable Arabic character of the brand. The updated identity introduced a more elegant and versatile wordmark that could work across jewellery engraving, packaging and customer-facing materials.
The collaboration later expanded through several phases of social media content. Each phase responded to a different product-presentation need, from soft lifestyle photography and tactile styling to structured grids, close-up product details and a more catalogue-like Instagram experience.
The approach
Let the jewellery carry the visual story.
The creative direction was intentionally restrained so the jewellery remained the focal point. Neutral fabrics, ceramic surfaces, textured materials and dark backgrounds were selected according to the colour, finish and form of each piece.
Close-up frames were used to reveal details such as clasps, gold stamps and construction elements. Consistent logo placement, address integration and feed structures helped every post work individually while contributing to a recognisable wider system.
What HA Creatives supported
A scalable visual system for a growing jewellery catalogue.
01
Logo Modernisation
02
Arabic Wordmark Refinement
03
Jewellery Photography
04
Product Styling
05
Photo Editing and Retouching
06
Instagram Grid Systems
07
Social Media Post Design
08
Content Planning and Scheduling
Selected Projects
A closer look at the work behind the relationship.
Each project is a focused piece of work created as part of the wider client relationship. Open a project to explore the visuals, scope, tools, and project details.
Explore all projects →What the work created
02
02 — Clearer product storytelling
Customers could view the form, finish and important construction details of each piece more easily.
03
03 — A system built for ongoing collections
Reusable photography and layout directions made it easier to introduce new products without rebuilding the visual approach.
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