01
01 — Clearer patient education
Complex information was translated into concise and accessible Arabic content.
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Healthcare & Pelvic Health
EL PORTAL
A two-phase Arabic social media system developed for El Portal Pelvic Health. The work transformed complex and sensitive pelvic-health subjects into approachable educational, awareness and lifestyle content.
Industry
Healthcare & Pelvic Health
Creative Areas
4 areas of support
Selected Projects
2 published projects
Partnership
Brand, creative & digital direction
The relationship
Building trust around a subject that is often difficult to discuss.
Pelvic health is an area many patients may feel uncomfortable discussing or may not fully understand. El Portal needed social media content that could educate audiences respectfully while encouraging greater awareness of symptoms and everyday habits.
The first phase established an approachable visual and communication direction. The second phase expanded the system through more structured educational posts, myth-busting content, symptom awareness and simplified medical information.
The approach
Communicate with clarity, empathy and medical restraint.
The content avoids alarmist language and overly clinical presentation. Concise Arabic copy, relatable photography and simplified graphics help make each subject easier to understand.
Teal, blue and purple maintain brand consistency, while icons and colour-coded categories organise the information. Mobile readability and sensitivity were prioritised throughout every post.
What HA Creatives supported
An educational content system designed to build awareness and trust.
01
Social Media Content Strategy
02
V1.0 Content System
03
V2.0 Content System
04
Arabic Educational Posts
05
Medical Myth-Busting Content
06
Symptom Awareness Graphics
07
Lifestyle Health Content
08
Social Media Templates
Selected Projects
A closer look at the work behind the relationship.
Each project is a focused piece of work created as part of the wider client relationship. Open a project to explore the visuals, scope, tools, and project details.
Explore all projects →What the work created
02
02 — A more approachable digital presence
Sensitive subjects could be introduced through a reassuring and human tone.
03
03 — A repeatable content framework
The clinic gained structured formats for future awareness, education and engagement topics.
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