01
Clearer brand direction
The work helped create a more focused direction for how the brand should look, speak, and show up across touchpoints.
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Creative Services
Trojan Footwear
A complete brand identity system developed for Trojan Footwear, an Egyptian footwear manufacturer with a heritage dating back to 1991. The project combines a bold Trojan-inspired logo, a refined earthy colour palette and comprehensive visual guidelines to position the brand as confident, dependable and contemporary.
Industry
Creative Services
Creative Areas
6 areas of support
Selected Projects
3 published projects
Partnership
Brand, creative & digital direction
The relationship
Trojan Footwear Branding & Social Media
A complete brand identity system developed for Trojan Footwear, an Egyptian footwear manufacturer with a heritage dating back to 1991. The project combines a bold Trojan-inspired logo, a refined earthy colour palette and comprehensive visual guidelines to position the brand as confident, dependable and contemporary.
The work with Trojan Footwear was shaped around building a clearer creative direction, stronger consistency, and a more useful brand presence across every touchpoint the audience sees.
The approach
A system-first creative process built around clarity, consistency, and the next stage of the brand.
Instead of treating the work as isolated visuals, the direction was built as a connected system. Each decision needed to support how Trojan Footwear is understood, remembered, and experienced by its audience.
The focus was on creating practical creative foundations that can scale across content, campaigns, digital experiences, and future brand communication without losing consistency.
Selected support
Focused creative support shaped around the brand’s goals and communication needs.
01
Brand Strategy
02
Brand Design
03
Logo Design
04
Product Photography
05
Social Media Design
06
Social Media Management
Selected Projects
A closer look at the work behind the relationship.
Each project is a focused piece of work created as part of the wider client relationship. Open a project to explore the visuals, scope, tools, and project details.
Explore all projects →What the work created
02
More consistent communication
Reusable creative decisions and structured messaging made the brand easier to maintain across content, campaigns, and digital channels.
03
Stronger presentation
The final system gave the brand a more polished and confident presence, helping the work feel more intentional and easier to trust.
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