01
01 — Stronger brand recognition
A more distinctive identity gave Trojan a clearer and more ownable market presence.
← Back to client case studies
Footwear & Manufacturing
Trojan Footwear
A brand and communication system created for Trojan Footwear, connecting its manufacturing heritage with contemporary product presentation. The work included brand identity, guidelines, product photography, social media content and promotional collateral.
Industry
Footwear & Manufacturing
Creative Areas
4 areas of support
Selected Projects
3 published projects
Partnership
Brand, creative & digital direction
The relationship
Connecting manufacturing heritage with modern retail communication.
Trojan required an identity that respected its history while preparing the company for more consistent customer-facing communication. The brand system introduced a bold Trojan-inspired symbol, a structured wordmark and an earthy visual palette connected to footwear materials and craftsmanship.
The relationship later expanded into product photography, social media templates and a repeat-purchase discount flyer. These projects translated the identity into practical tools for presenting collections and supporting retail promotions.
The approach
Build strength around the product, not around decoration.
The creative direction gives footwear a clear and confident stage. Product photography, clean backgrounds and modular layouts were used to communicate material, colour and construction without unnecessary visual noise.
The same bold identity elements were applied selectively across social posts and promotional materials. This allowed individual shoes to retain their character while still appearing recognisably Trojan.
What HA Creatives supported
A practical identity and content system designed for product growth.
01
Brand Strategy
02
Logo and Identity Design
03
Brand Guidelines
04
Colour and Typography Systems
05
Product Photography
06
Product Image Editing
07
Social Media Templates
08
Promotional Discount Flyer
Selected Projects
A closer look at the work behind the relationship.
Each project is a focused piece of work created as part of the wider client relationship. Open a project to explore the visuals, scope, tools, and project details.
Explore all projects →What the work created
02
02 — More consistent product presentation
Collections could be displayed through one flexible social media system.
03
03 — Better connection between branding and promotion
Retail materials carried the same identity used in the wider brand and product content.
Building something meaningful?
Let's build work that supports the next stage of your business.
Whether you need one focused project or ongoing creative support, we can help create a clearer, stronger, and more connected brand experience.